WGSN costs $25,000 a year. Your customers changed trends twice while they wrote the report.
Receipts, not vibes.
Every trend call is backed by named evidence — the videos, the search data, the sellouts. We put a date on each call, and when we're wrong we print it.
Built for your size, not Zara's.
Enterprise forecasting serves 6-month production calendars. You can drop a piece in 3 weeks. We tell you what's rising now, with actions sized for small teams: what to stock shallow, what to bundle, what content to film this week.
The Shift.
Each issue opens with one structural argument about where Gen Z consumption is going — the operating system underneath the trends, not the trend list. It's the part built to be forwarded. (swap in a real subscriber quote once we have one.)
Pricing
Founding member — $79/mo. First 20 subscribers, price locked forever. Weekly issue + designed PDF edition.
Standard — $149/mo after the first 20.
Cancel anytime. First issue free on the waitlist.
Who is this for? DTC fashion & beauty brands under ~20 people, and the freelancers who run their marketing. If you have a trend team, you don't need us.
How is this different from Exploding Topics or Google Trends? Those give you data. We give you the call and the action — curated by an editor with a fashion design background, specific to Gen Z apparel/beauty.
What if a call is wrong? Every prediction carries a date, and we revisit it in print — hits and misses. Track record page coming after 12 issues.
Why so much cheaper than WGSN/YPulse? Different job. They serve enterprise planning cycles. We serve weekly drop decisions.
Refund? First month, full refund, no questions.